For many years demographics experts have been warning the marketing departments of large American corporations and even small businesses to concentrate on marketing to the Hispanic population. Previously, although this was good advice back then as well, it certainly was not as great advice as it is now. It is because the exponential growth of the Hispanic consumer has been nothing short of a rocket ship over the last decade, and now if you are not on the boat marketing to Hispanic consumers and customers, you are missing a gigantic chunk of the market.
If you failed to jump on the bandwagon as it got going, then you better get on the bandwagon now because this train has left the station. This train is moving so fast it might be a magnetic levitation train, which is a spacecraft launching device to the stars. It appears in studying the demographics that they are not slowing down but slightly speeding up, and more and more Hispanic consumers are entering the middle class and even topping out the middle class.
Businesses would be well advised to take a good long hard look at this changing demographic and get ready for escape velocity and increase your sales by selling to Hispanic customers. More and more Hispanic people are also running their own businesses. If you sell your services or products to other companies, you might also consider that there is a growing market of Hispanic business owners that probably need what you sell. Please review all this in 2006.