Marketing

5 Sure Fire Ways For Your Marketing to Fail

While there are many marketing debates around what constitutes marketing success, there is very little debate around why marketing fails. Let’s take a brief look at five things that are guaranteed to cripple your marketing efforts and budget. 1) Don’t Define what you want Marketing to Achieve. This is the …

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How to Communicate Effectively in Troubled Times

In troubled times – be it war, a shaky economy, or political uncertainty – it’s harder than ever to engage your audiences. There’s just so much on everyone’s mind. So how do you keep the communication going, as it must, during this time? Communications experts tell us that nonprofits (and …

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When it Comes to Marketing Your Business, Think Creatively

If your business doesn’t stand out in today’s hyper-competitive market place there’s a good chance that you won’t be in business very long. There are countless others vying for the same slice of the pie that you are. There are dozens of competitors just up the road doing all they …

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4 Steps to More Effective Client Testimonials

Client Testimonials. They make prospects trust you, and are essential for getting more business. But are your testimonials the best they can be? Do they really inspire trust in your prospective customers? Below are 4 ways you can improve the power of your testimonials to get even more business. 1. …

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How to Revitalize Your Business Message

The human instinct to respond to the new and unusual is something that we as communicators have to workaround. How do we best engage our audiences on a subject that’s not new – a fundraising appeal for an existing program; an overview brochure on a service organization that’s been around …

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Do Your Marketing Materials Make You Proud?

Many people hand me their business card with an apology for something wrong with it. I read from multiple studies that 81% of business people are embarrassed about their marketing materials. Many business cards have the phone number or e-mail crossed out, or they are handed off with an apology. …

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It is Now Time for Your Business to Market to Hispanic Consumers

For many years demographics experts have been warning the marketing departments of large American corporations and even small businesses to concentrate on marketing to the Hispanic population. Previously, although this was good advice back then as well, it certainly was not as great advice as it is now. It is …

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